Are Purchased Email Leads Lists of Any Value
Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from? Many people succomb to the pitfall of ‘buying’ email marketing lists. Don’t make the same mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead. What do you do? Use these next seven ideas to get the ideas flowing and build your own targeted list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. The list below is similar to that suggested by various email marketing companies to enable success for your email marketing list development.
1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. Be sure and put this opportunity on every page of your web site.
2. Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.When you design your postcards, be sure to request that people visit your site and sign up to get valued information and relevent messages.
3.Use Telemarketers — use a telemarketing agent or service to make the initial contacts with prospective clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).
4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms. Most brokers will provide this service for an average of $.10 to $.15 for each email you send.
5. Get out There and Hoof It – this is a great opportunity for students who are off during the summer. Then students door-to-door, offering information exchange for e-mail addresses.
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out. You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.
In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.
In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects. For more information, see network online reviews for email marketing and list building tips and tricks.