How To Build A Squeeze Page

Este es nuestro más reciente caso de éxito en campañas de Email Marketing, se trata de un salón de belleza que dio el siguiente paso en Marketing en Internet.

La dueña del salón, muy atenta y jovial, se puso en contacto con nosotros para que le armáramos una estrategia de Marketing utilizando como medio de promoción el Correo electrónico, luego de explicarle que no hacemos Spam y que la publicidad sería enviada única y exclusivamente a las direcciones que ella tuviera y explicándole los motivos de nuestro actuar, decidió darse y darnos una oportunidad.

Procedimos a armar la estrategia de dos semanas para hacer Email Marketing Efectivo. Cabe destacar que la dueña del salón no salía de su asombro de ver lo sencillo que era la estrategia, y eso es lo que sucede, las cosas sencillas son las que rinden mejores frutos, nosotros somos los que queremos complicar las cosas, pero en realidad lo más básico siempre funciona, y aunque hay que establecer la estrategia individual para cada cliente, las bases son siempre las mismas.

¿Quieres saber cómo conseguimos respuesta en 5 minutos?

No fue de “Chiripa” ni cuestión de suerte, fue algo previamente planificado; basamos la estrategia en los servicios – revelador ¿verdad? – pero enfocamos nuestros esfuerzos en 1 servicio en particular, para ello enviamos la descripción del servicio, con su concepto y beneficios, acompañado de un pequeño banner al lado derecho con la información de contacto del salón.

El correo fue enviado a un total de 349 direcciones de email y la respuesta de ese primer envío fue de 3 servicios vendidos con apenas 2 días para reservación.

Admito que la respuesta de este primer envío me tomó por sorpresa, puesto que con tan poco tiempo para reservar por un servicio de más de U$100 esperábamos respuesta, sí, pero no con la rapidez con que se efectuaron las reservaciones, estas reservaciones se hicieron al día siguiente UN DOMINGO puesto que el servicio se iba a realizar el día Lunes.

La siguiente semana enviamos nuevamente el email a las mismas direcciones, pero en este segundo envío no vendimos nada, porque no estábamos promocionando nada, la característica de este segundo envío fue para hablar sobre el cuidado del cabello y los beneficios de la Keratina Brasileña, además de 2 tips para mantener saludable la piel cuando el sol está en todo su esplendor al medio día.

El tercer envío, el cual es el motivo de este artículo, es en el que obtuvimos la respuesta super rápida, pero no solo fue la rapidez de la respuesta sino la cantidad de emails a los que se envió la promoción, pasamos de 349 a 371, es decir 22 correos nuevos en tan solo 2 semanas!, increíble pero cierto!.

Al finalizar el envío de los correos, llamé por teléfono a mi clienta y muy contenta me dijo “Acaban de llamar para reservar”, y lo mejor es que esta vez las promociones cuentan con un período de reservacion mas amplio, las reservaciones son de 2 semanas de duración.

Caracteristicas del éxito de esta campaña de email Marketing

1. Una lista de suscriptores voluntarios

La dueña del salón, previamente realizaba envío de promocines en formato texto a sus clientas desde su cuenta de gmail, y tardó aproximadamente 3 años para recuperar todos esos correos.

Es decir, suscriptores 100% voluntarios y un Nicho Muy bien definido.

2. No nos limitamos a enviar promociones

Haz un estudio interno de tu negocio o de la empresa donde trabajas, los usuarios (clientes) no estan buscando marcas ni mucho menos nombres, están buscando SOLUCIONES.

Comienza siempre tus campañas de Email Marketing informando a tus clientes acerca de los beneficios – no caracteristicas – de tus servicios, cuales con las fortalezas del servicio que ofreces, dales a conocer que detrás de los textos que leen hay una persona que ofrece SOLUCIONES a las demandas que tienen.

Lo que debes hacer para tener exito rapidamente es no limitarte a enviar promociones, envía informacion util, tips de lo que haces, las cosas que hicieron en tu negocio, el cliente quiere saber que hay personas detrás de los emails. Verás resultados que te sorprenderán en muy poco tiempo.

B2B email marketing campaigns can be incredibly helpful for businesses. Here are a few tips to keep in mind. It is always important to use whatever techniques you can if they are going to help. These are tips to ensure that you use B2B email marketing to the best of your ability.

Face to face talking is essentially the best way to think when you're writing email marketing material, that way you'll have a better chance at reaching your audience. The best way to think about it is that you want to keep the tone in your emails just as your tone would be if you were talking with these people in person. Finding the balance between professionalsim and easy reading is an ideal goal to set when creating your B2B email marketing campaigns. So make sure that you are not being distant or ignorant in these emails and try to keep everything comfortable.

Your audience, or rather your customers, and how well you know them is crucial in order to run a successful B2B email marketing campaign. One is to know who you are targeting before you start writing your emails. . If you are targeting a younger audience then you want to make sure that you are thinking of what sort of information they would be interested in and how they would like to be talked to and the same goes for an older crowd. Targeted marketing is essential in your advertising campaigns.

Make sure that you keep your emails for your B2B email marketing campaign short and sweet but informative. These are all great tips that are going to help ensure that you have the most success and that your campaign goes over well. It can be difficult to strike the balance between valuable information and too much information, but it's imperative that you create your emails with this in mind. Now you know that you can use B2B email marketing to your advantage and really get everything out of it that you possibly can.

Email Marketing Campaign

Constructing an email marketing campaign has become so trouble-free and sensibly priced that anybody with a computer and a web connection, in the UK, can produce one. However, all email marketing campaigns do not end up being quite so useful or successful.

Ways in Which Email Marketing Creates Success?  

With the various kinds of direct marketing methods offered, email marketing could probably be among the least expensive. It offers marketers a particular degree of targeting along with the advantages of logic and full –tracking to calculate and sway the results of the campaign. It has risen to be counted among the best liked direct marketing systems employed amongst web-based company consultants and company owners too.  Following It’s current path, it is surmised that the business created by this direct marketing campaign could soar to amazing new heights in just a few years. Coming as a consequence of targeted email marketing campaign, mainly because of double opt-in readers, transacting with expected email customers will be just as smooth as transacting business with customers in a regular store; a certain amount of them is undoubtedly going to purchase your product after they’re attracted.

Email Marketing Campaign

Ideas for Creating a Winning Email Marketing Campaign   

To maintain a flourishing campaign, you must have an idea of the desires of your subscribers and your campaign should be constructed to meet those specific desires. It’s imperative that you strike a precise stability concerning content and imagery. The information below will help you reach your objective.

-  Already realize your objective for implementing an email marketing campaign. Preset your objective. Will it be a product or service you are promoting?

-  In the beginning, attract the subscribers’ attention with a appealing subject line. In all likelihood, this is the most essential component in your email campaign. Also, your main message and logo should be contained within the beginning four inches of your email. Make it one-on-one.

Email Marketing Campaign

-  Do a proper follow-up. When a subscriber buys goods, or maybe enlists for a service or newsletter, forward a word of thanks, and a gift.

-  Study it so that you will know what your readers need and what they do not need and make adjustments as a result.

Using an email marketing campaign is rapidly turning out to be the basis for many web-based companies in the UK and everywhere else.

Email Marketing Campaign

Undoubtedly that email marketing is an efficient and inexpensive method which will assist you in attracting many new potential clients. A successful UK email marketing campaign might give you access to thousands of shoppers who might wish to buy your services or goods. However, there is a necessary issue to take care of when you are planning an email advertising campaign: it’s known as “permission.”

Email Marketing Campaign

Let’s Define “Permission”?

Permission is in reference to acquiring an “OK” from someone to whom you send a commercial email. The most effective means of achieving this is to put an “opt-in” feature on your web site where customers agree to receive such materials. According to some professionals in email marketing campaign management, if you don’t have explicit permission, your unsolicited email message is considered spam. Since many ISPs have sophisticated spam filters, your emails could be eternally blocked. So if you’re spending time and resources creating an email advertising campaign, doesn’t it make sense to handle the issue of permission proactively?

For What Reason is Permission Essential?

Spam is regarded very negatively by Internet service providers (ISPs) and other people who supply and preserve web sites and Internet access. If you are labelled a “spammer,” it could be that your ISP may cut out your account. Plus, what you are doing may be against the law some places. Therefore it would be a smart idea to employ an email marketing services agency that could aid you sort out the whimsical notions of email marketing campaigns. Other than the validity issues, people say that the smartest and longest lasting customer contacts based on permission.

Email Marketing Campaign

How Would You Define Permission?

The definition of permission is a controversial subject amongst email marketing service providers. It’s important to remember that the concept of permission is somewhat indirect because it’s ultimately the ISPs, instead of you, that determine if they want to accept emails through to their shoppers; thus, clear permission, is vital. For example: A patron purchases something from an Internet retailer. During checkout, the customer is asked to tick a box that says “Please send me info on sales and special offers.” When the customer ticks that box, he or she is permitting overt permission for him or her to be sent something like an email marketing newsletter.

So, when you are creating an email marketing campaign in the UK, take into account the perils and benefits coupled with getting permission or not from your prospective buyers.

A good email marketing campaign design results from several things.  Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.

Begin with a newsletter format.  The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.   However, a simple email is likely to hold a readers attention for only about four seconds.   So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. This now brings us to the ideal design of the newsletter or email.

The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time.   Most consumers only read a small fraction of the emails they get, and most of the ones that are actually opened are only scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.

Knowing that the majority of emails never get opened, you need to employ a subject line that will attract attention better than the rest to offer you any chance.  Most email marketers personalize the subject line, as well as the actual body copy.   Your subject line must be presented in a way that clearly promises a unique and exeptional solution to a particular problem or issue.  Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold.  Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.

Another of the key elements in your email design may involve the use of colors and graphics in ways that  that quickly call  the attention of your readers to key benefit statements and calls for action.  At the same time, be sure that the colors do not impact the flow of the narrative in a negative by integrating them smoothly, and that any graphics employed have a clear purpose other than to simply be pretty or attractive.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.

Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly.   Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.  

Finally, your email marketing message must convey a clear and compelling call for action from the reader.  Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly.  For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.

Email Marketing Campaign UK

There are any number of pluses to a organized e-mail marketing campaign. But likewise, a poor one can cripple your relationship with current customers and prospective ones. How do you keep away from such mistakes? Let’s look!

Don’t Jump In Without Research

Have your topic already clear in your mind. How-to articles? Unique offers? Corporate news? Have a rough-draft strategy of the content before jumping in. Check to ensure your workers are up to date on the email advertising campaign giving them the ability to take on any questions posed by consumers. Also, know what you want from your reader. Lots of companies create an e-mail list and gather ordinary information (name, address, e-mail, etc.), then learn that they should have also asked more detailed questions for filtering their audience further. It’s a bad idea to bug your customers asking them for data over and over again.

Email Marketing Campaign

Don’t Bite Off More than You Can Chew

There are two pieces to this one. First, it’s poor planning to kick off your e-mail campaign with a newsletter nearly every other day. Begin with less. Newsletters circulating once per month, two months, or even three months would be okay to begin with. You shouldn’t risk disappointing customers by starting strong then finishing weak. Also, be sure not to overload your newsletter with excessive information. A good newsletter can turn into a boring one quickly, and you don’t want readers to become uninterested.

Don’t Link Your E-Newsletter to a Personal E-mail Account

With the ease of opening a new e-mail account, it’s amazing to think that some people still use their personal e-mail account for business. Don’t let it happen to you. It looks much more professional to use a business name than, say lovebug255@hotmail.com. Or let’s pretend an employee has chosen bob_smith_315@gmail.com but doesn’t remain employed with the company? Now you have people sending e-mails to an ex-employee. So you see the benefits of staying with company e-mails.

UK Email Marketing Campaign

Be Sure Not to Spam People.

This one is self-explanatory. It makes your business look overly aggressive at best, and desperate at worst. Each of these is pretty negative, so ensure that you’re not forcing your publication on people who didn’t request it.

If you take care of your e-mail marketing campaign properly, you’ll have loyal customers who are more than happy to return to you over and over. If your patrons are happy, they’ll tell all their friends—meaning new shoppers. So everyone’s happy!